University of Salford

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Online MSc Marketing

3 good reasons to study Marketing at Salford:
  • Enhance your employability with specialist and in-demand marketing skills on this CIM-approved and accredited course
  • Develop your expertise in search and social media marketing
  • Put marketing theory into real practice with an exciting Business Innovation Project


MSc (Minimum 12 months, maximum three years)

Course Details

At Salford we integrate marketing theory and practice through four core modules in order to provide you with a critical understanding of marketing in both commercial and non-commercial sectors. We are approved and accredited by the Chartered Institute of Marketing (CIM), which means that as graduates you will be eligible for direct entry onto the CIM’s Professional Postgraduate Diploma, subject to you also obtaining appropriate senior marketing management experience.

This course will equip you with the latest marketing knowledge and skills needed to succeed in today’s demanding global economy.

During your time with us, you’ll examine products and services which are highly desirable to consumers, while running real-life campaigns in search and social media marketing to establish appropriate pricing and presentation. This is a researchinformed programme with a highly practical slant.

On completion of the course, you will be in a strong position to take advantage of a wide range of managerial career opportunities.

Marketing and Service Management
This module will strengthen your understanding of the role and processes of marketing in organisations, and places a particular emphasis on the service sector. You will learn about and develop skills applicable to managing quality and a wide-ranging analysis of the issues involved in managing strategic marketing and management functions in a service context.
Contemporary Issues in Consumer Research
You will focus on the importance of understanding consumers while developing marketing strategy and sustainable business practice. You will gain an in-depth understanding of contemporary issues in consumer behaviour and marketing intelligence.
Search and Social Media Marketing
You will learn how organisations communicate with target audiences against the background of dynamic technological and social changes in society. You will also strengthen your understanding of the latest theories, trends and techniques in the use of Search Engine Optimisation (SEO) and social media marketing.
Marketing International Business: Branding, Communication and Relationships
Develop your understanding of the variety of communications methods used to establish and maintain cross-cultural business relationships with a variety of stakeholders. You will gain an overview of culture as a basis on which to develop international branding, marketing communications and business relationship development.
Business Innovation Project
Dissertation: a conventional dissertation of 12,000 to 15,000 words, consisting of research question, aims and objectives, rationale for undertaking the study, literature review, research methodology, analysis of findings, conclusions and recommendations.

Delivery Method

Blended learning mostly online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration, plus a one-week compulsory residency. The residency will be held in Salford or Zürich, Switzerland.


Strictly limited to 90 per term

Tuition Fees

10,000 CHF (Swiss Francs, approximately 10259 US$/ 9183 € / 6567£) This includes library access, OnlineCampus access, graduation fees, and University of Salford matriculation fees. Fees are payable in interest free installments. The fees are for the entire programme, and include all the courses as well as supervision for the final innovation project.

The Residency costs, such as airfare and accomodation, plus a 2000 CHF (approximately 2052 US$ / 1837 € / 1313£) tuition fee for the residency, and some of the textbooks that you will need for the course are not included in these fees.

Worldwide Recognition

All the University of Salford M.Sc. degrees programme offered online are Recognised Worldwide. The University of Salford received a Royal Charter in 1967 by Her Majesty the Queen. The University of Salford is fully recognised by the British Government.

Admission Requirements

Normally a minimum 2:2 honours degree or equivalent.

A wide range of professional qualifications are also accepted either in partial or complete fulfilment of entry requirements.

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

Robert Kennedy College
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