You will gain a detailed understanding of the theory and practical applications needed to become a successful events manager in this globally defining industry.
This programme enables you to work on group projects and business simulations designed to improve your experience and practical events management skills. You will learn about the strategies involved in hosting international events from music festivals to corporate hospitality and from business related meetings to conferences and exhibitions.
3 good reasons to study International Events Management:
- With our international focus you will meet the needs of employers in the events industry as the sector continues to develop on a global stage
- Combine events management theory and practice to plan deliver live business-facing events as part of your course
- Learn in an internationally-orientated environment with access to a global network of like-minded professionals
Normally a minimum 2:2 honours degree or equivalent.
A wide range of professional qualifications are also accepted either in partial or complete fulfilment of entry requirements.
We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.
The scheme has been designed to meet the aims of the online MSc in a flexible manner and can be tailored to the individual preferences of each student. The MSc requires you to complete four courses plus a final dissertation. The programme consists of the following modules:
This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.
120 credits, four taught modules
- Digital Business and Entrepreneurship
- Principles and Practices of International Events Management
- Project Management, Leadership and Skills: Planning and Control
- Search and Social Media Marketing
Research Methods Live Class
One week intensive live lectures online to prepare for your final dissertation.
60 credits, Individual dissertation
A conventional dissertation of 12,000 to 15,000 words, consisting of research question, aims and objectives, rationale for undertaking the study, literature review, research methodology, analysis of findings, conclusions and recommendations.
There are no average courses within our MSc programme. We are bound to provide an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by experienced professors and are all meant to make you a more successful and efficient manager.
There are no old-fashioned exams. Instead you are given real-life case studies and essays, which allow you to think critically about your company and your own career. All this might seem too glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values can find their way toward admission at the Robert Kennedy College.
A not-for-credit induction module will be the starting point of the programme. The induction process is designed to familiarise you with the programme design, requirements and resources, as well as with the way online interaction, learning and grading will take place. After the induction you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services.
Digital Business and Entrepreneurship
The Digital Business and Entrepreneurship module has been designed specifically to equip you with the practical and theoretical skills needed for contemporary business settings; you will gain an understanding of the role of inactive business models (think Uber) that can exploit innovative and disruptive technologies such as drones, robotics, and wearable tech. There is a focus on entrepreneurial skills essential for those starting their own businesses and also for those working in digital business settings. The module will encourage you to critically assess how social, disruptive and innovative technologies can become key business enablers and facilitate strategic competitive advantages.
Principles and Practices of International Events Management
Through this module, you will develop an in-depth understanding of the concept, range, significance, roles, dimensions and characteristics of contemporary international events through a balance of virtual and physical environments. You will work on real event problems and enhance your project planning, problem solving and communication skills.
Project Management, Leadership and Skills: Planning and Control
You will learn about the approaches, skills and methods of effective project management, and the tools and techniques required for planning, control, teamwork, leadership and other key processes. All of these qualities will develop your ability to lead complex projects.
Search and Social Media Marketing
This modules provides an introduction to search and social media marketing and its strategic benefits to organisations. Through Search and Social Media Marketing, you will develop a critical understanding of the strategies, theories, trends and techniques used in Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) as well as the practical skills required for the implementation and evaluation of these activities.
Minimum 12 months, maximum 3 years.
100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration.
The number of places per term is strictly limited to 90.
Four terms per year (winter, spring, summer and autumn).
15,000 CHF (Swiss Francs). You might be eligible for a bursary of 2000 CHF (Swiss Francs) reducing your tuition fees to 13,000 CHF (Swiss Francs). This includes library access, OnlineCampus access, graduation fees, and University of Salford matriculation fees. Fees are payable in interest free instalments over 12 months, however, the programme is not eligible for UK Postgraduate Loans for Master’s Study. The fees are for the entire programme, and include all the courses as well as supervision for the final innovation project.
Accreditation and Recognition
This degree is awarded by the University of Salford, which received a Royal Charter in 1967 from Her Majesty the Queen. The University is fully recognised by the British government;
The University of Salford degree transcript will mention Robert Kennedy College as your teaching institution.